Seth Godin: The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable


Description

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they ve always done.In 2003, Seth Godin s Purple Cow challenged organizations to become remarkable to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, That s not good enough. We need to create a big moo! But how do you create a big moo an insight so astounding that people can t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world s smartest thinkers to answer this critical question. And the team with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board created an incredibly useful book that s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. "

Everything about Jessie is wrong. At least, that’s what it feels like during her first week as a junior at her new ultra-intimidating prep school in Los Angeles. It’s been barely two years since her mother’s death, and because her father eloped with a woman he met online, Jessie has been forced to move across the country to live with her stepmonster and her pretentious teenage son. Most of the Bear s neighbors are like the Bear family- they keep their homes neat and clean. Except for the Bogg Brothers who live in a run-down shack. In The Berenstain Bears Love Their Neighbors children learn The Big Moo: Stop Trying to be Perfect and Start Being Remarkable ebook pdf that being a good neighbor takes more than keeping a nice home." Richard Sharpe triumphs in the last battle of the war, only to find himself in worse peril when charged to recover Napoleon's treasure. It is 1814. There are rumours that Napoleon is dead, or has run away, but Sharpe has one last battle to fight before he can lay down his sword. It is the battle for Toulouse. Little does he know it will be one of the bloodiest conflicts of the war. But Sharpe's war is not only the battle. Accused of stealing Napoleon's treasure, Sharpe must discover the unknown enemy who has tried to frame him - and his revenge is ingenious and devastating. Soldier, hero, rogue - Sharpe is the man you always want on your side. Born in poverty, he joined the army to escape jail and climbed the ranks by sheer brutal courage. He knows no other family than the regiment of the 95th Rifles whose green jacket he proudly wears.


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Author: Seth Godin
Number of Pages: 240 pages
Published Date: 03 Nov 2005
Publisher: Penguin Putnam Inc
Publication Country: New York, United States
Language: English
ISBN: 9781591841036
Download Link: Click Here
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